Proper care before and after pregnancy is
quite important. It can help the baby grow and develop, keeping both
mother and baby safe and healthy. Parents expect and strive to make sure
their little one gets a head start on healthy life. Good prenatal care
includes healthy habits and better nutrition during pregnancy. Doctors
can spot health problems early during regular checkups. Prenatal care
products can help to treat patients early.
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The global pregnancy care products market
is projected to grow at a rapid pace in the next few years. Increase in
demand for pregnancy care products meant for physical changes during
post-pregnancy is a key driver of the global market. Rise in pregnancy
rate across the world is anticipated to increase demand for pregnancy
care products. According to a research report by WHO, the global average
fertility rate was below 2.5 children per woman in last couple of
years. The birth rate was observed to be 2% in the U.S. during 2016–2017
i.e., nearly 61 births per 1,000 among women aged between 15 and 44.
Other factors such as technological advancements in pregnancy care
products, increase in birth rate in developing as well as in some of the
developed countries, well-developed distribution channel for pregnancy
care products, and rise in disposable income are expected to propel the
global pregnancy care products market during the forecast period.
Preference of women toward commercially
available popular products compared to traditional home remedies for
skincare and other products is projected to augment the global pregnancy
care products market in the next few years. Rise in awareness among
people about effective and safe skincare solutions during and after
pregnancy is anticipated to fuel the growth of the global pregnancy care
products market. However, low adoption of advanced products in some
developing and underdeveloped countries and health hazards due to use of
chemicals such as salicylic acid, retinol, and toluene in the
manufacture of pregnancy care products are likely to restrain the global
pregnancy care products market.
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The global pregnancy care products market
can be classified based on product and distribution channel. In terms
of product, the pregnancy care products market can be classified into
stretch mark minimizers, breast creams, toning/firming lotions, itching
prevention creams, nipple protection creams, body restructuring gels,
and stressed leg products. The stretch mark minimizers segment is
projected to dominate the market during the forecast period due to
increase in concerns about stretch marks during the gestation period.
Toning/firming lotions and breast creams are also expected to be
lucrative segments in the next few years due to rise in awareness and
increase in focus on post-pregnancy health.
Based on distribution channel, the global
pregnancy care products market can be categorized into hospital
pharmacies, retail pharmacies, online stores, and others. The hospital
pharmacies segment is likely to dominate the global market during the
forecast period. Increase in pregnancy rate and rise in demand for
pregnancy care products are anticipated to boost the growth of the
segment.
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In terms of region, the global pregnancy
care products market can be segmented into North America, Europe, Asia
Pacific, Latin America, and Middle East & Africa. North America and
Europe are projected to dominate the market during the forecast period.
This is attributed to high awareness and adoption of pregnancy care
products. Rise in demand for personal care products and availability of
better reimbursement policies compared to other regions also propel the
market in these regions. Asia Pacific is expected to be a highly
lucrative market in the next few years due to increase in number of
births and rise in disposable income. Surge in awareness among consumers
about the advantages of pregnancy care products is anticipated to
dominate the market in the region during the forecast period.
Key players in the global pregnancy care
products market are Procter & Gamble, Nine Naturals, Mankind Pharma,
Clarins Group, and Expanscience Laboratories, among others.
The report offers a comprehensive
evaluation of the market. It does so via in-depth qualitative insights,
historical data, and verifiable projections about market size. The
projections featured in the report have been derived using proven
research methodologies and assumptions. By doing so, the research report
serves as a repository of analysis and information for every facet of
the market, including but not limited to: Regional markets, technology,
types, and applications.
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